GoLoyal provides an email marketing program designed specifically to help franchises, multi-units and independent businesses retain and build a loyal customer base.
 
Created to overcome the maxim that ‘once a customer leaves, you never know when or whether that customer will return,’ GoLoyal provides a highly effective customer loyalty program by utilizing email to drive customers of franchisees or specific locations back to those locations on a regular basis.  Collecting customer email addresses at the point of purchase is critical since each location can then effectively market to their customer base on a localized level. 

GoLoyal’s innovative vision is achieved through the design and deployment of customized email campaigns on behalf of its clients, which can feature anything from product promotions to surveys to specials or discounts/coupons, etc.   These campaigns not only place your company in front of your clients on a monthly basis, but will also assist in acquiring new clients through our automated forward to a friend feature and our email club subscription link that gets placed next to each location on your website. 

GoLoyal offers two distinct programs: our full service Custom Email program or alternatively, our Email Wizard program, which has been created specifically for franchises and multi-unit organizations, allowing their locations to create on-the-fly emails using pre-approved corporate content, images and coupons. 

GoLoyal will be demonstrating its 5-step Email Wizard at the ISBN conference and strongly encourages all interested parties to set up a speed meeting to learn more about our email program and to allow us to demonstrate our automated email wizard.  If you are interested in setting up a speed meeting, contact Sam Hennes at 646-373-6700, sam@goloyal.com or the ISBN conference staff.  If you would like a preliminary walk through of our Email Wizard before the conference don’t hesitate to contact us.

GoLoyal’s Email Wizard was developed for the sole purpose of servicing franchises, multi-unit or multi-location businesses, and corporations that have franchisees or various business locations. 

Our five-step Email Wizard streamlines the GoLoyal service by automating the email creation process for each franchisee or local business, etc.  Each corporation simply provides GoLoyal with approved company images along with coupon content and general content that their franchisees or locations may access.  Each franchisee/location may then log into the Interface/Email Wizard to choose their desired email layout along with their desired pre-approved information (i.e., images, coupons/discounts, etc.) they want featured in their email for that month.  

Each corporation maintains the ability to log into the GoLoyal Interface at any time to view the status of any franchisee or locations campaign and to upload new or different coupon content to the system.  Each email sent out by a franchisee or location through the Email Wizard will propagate corporate branding and provide for seamless monthly campaign roll outs. This application will save both time and money for both the corporate parent and each franchisee or location.

Our Email Wizard will be demonstrated at the ISBN conference.  For specific Email Wizard pricing and a demonstration, contact us at (646) 373-6700.

For those businesses that have under 10 - 15 locations, GoLoyal provides a full service email marketing program.  Each month the location will provide GoLoyal with email content (product promotions, specials, coupons, etc.) they want featured for the month along with their email database.  GoLoyal takes this content and designs the template with your provided information which will mirror your marketing materials and website providing for a seamless integration when your clients click within the email template driving them to your website for additional information.  Contact us at (646) 373-6700 for special pricing.

As you will see below, GoLoyal develops eye appealing custom email templates that will drive your current customers back to your business.  GoLoyal has been building long lasting relationships with businesses across an array of industries with our primary focus on the beauty sector.

City Looks	facelogic
Massage Envy	Bangz Hair Salon
Artistic Salon and Spa	Hollywood Tans
Curves	Pure Salon Aveda

Below is a sampling of testimonials from clients in the spa and salon sector.  GoLoyal takes great pride in our customer service and our inexpensive yet highly effective email program.

City Looks Salon & Spa
Rochester, MN
Jesse C.
We have worked with the team at GoLoyal for approximately 10 months and have found them to be very easy to work with as well as efficient and informational.  We implemented the email program as a V.I.P. list to our customers and have gotten exceptional feedback as we have found most of our guests would rather receive our marketing communication through email rather than traditional mail.

facelogic Spa
Redmond, WA
Lydia A.
Just a quick follow up note to let you know that our last e-mail blast resulted in increased number of appointments. We scheduled several guests that responded directly to our last e-mail. Today we were totally booked! Thank you for your help and we are looking forward to continuing with the GoLoyal program.

Hollywood Tans
Woodbridge & Manassas, VA
John S.
I have been spending money on advertising for approx. 5 1/2 years. Franchise owners always try and find a method of advertising that is not only visibly effective but also cost effective. I would like to take a moment and thank GoLoyal, my search is finally over. The ability to send out emails to my existing database for such an inexpensive fee is the best advertising I have ever done at the salon level. Most importantly, my customers really enjoy the program. I wish GoLoyal continued success and I will explain to franchise owners that this, by far, is what they need and have been looking for to continue and build success in their salons.

Turquoise Medical Day Spa
Fairfield, CT
Sheryl S.
We have found our GoLoyal program to be consistently effective in building our business. We know that our monthly e-mails get noticed, opened and acted upon. GoLoyal is a very valuable marketing tool and we would highly recommend it to any business that is looking for an easy, affordable way to reach customers. And the staff is a pleasure to work with!

Typically, one email gets sent out a month, since it is important to have your business name and email offering in front of your customers on a frequent basis.  If desired, additional emails can also be sent out during the month.  Contact us for specific pricing on our Franchise/Multi Unit or Independent business model.

After each email gets deployed you will have access to a tracking report that details how many emails were delivered, opened, read, and by whom, the total number of links clicked, what links were clicked, how many emails were forwarded on, who unsubscribed and many other features.  This tracking is critical since it shows if your email is reaching your intended audience, if you promotion is working and specifically which promotions.

Click here for sample report.

GoLoyal has developed a strategic partnership with SalonBiz®/ SpaBiz® salon and spa management software providing their client base with the opportunity to utilize our email marketing program in conjunction with their software program. Before the email campaign gets deployed, the business owner exports their customer information to a txt or excel file. SalonBiz®/ SpaBiz® software allows the business owner to segment their customer email list and deploy a message to a specific part of their list. For additional information, you can visit www.salonbiz.com.

GoLoyal designs, hosts and maintains websites for clients in a variety of industries.  GoLoyal can develop micro franchisee websites to a complete e-commerce solution.  GoLoyal’s website and email marketing program go hand in hand.  When an individual visits your website they will have the opportunity to opt-in to your VIP email program.  This is a very effective tool in building your email database and therefore increasing your revenue.